How do I group these documents by topic?
How do I group my customers by purchase patterns?
Sort items into groups by similarity:
Items in a cluster are more similar to each other than they are to items in other clusters.
Need to detail the properties that characterize “similarity”
Not a predictive method; finds similarities, relationships
Example: K-means Clustering
What is Cluster Analysis?
Finding groups of objects such that the objects in a group will be similar (or related) to one another and different from (or unrelated to) the objects in other groups.
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