Customers pay attention to SSL encryption A quick clue that a website has an SSL certificate is to look for the padlock icon in the search bar. SSL encryption Example of a SSL encrypted website Once an online store is up and running adding an SSL certificate to the website helps keep it secure by preventing hackers from accessing private customer information like credit card information. Many e-commerce software platforms include SSL and HTTPS as standard in their free web hosting plans but retailers should always check this when choosing a provider. Online shopping trends Buying via voice input and social media We wanted to know what trends are developing in online shopping.
The majority of Germans are not yet using new shopping channels. However there is a trend towards voice commerce or buying by voice input with Siri Google Assistant Alexa or Cortana and social commerce or shopping in social media such as Instagram Facebook and TikTok. Expect a sharp surge in these fresh channels. New online shopping channels voice commerce According to the e-commerce trends study by idealo.de of Specific Database those surveyed own a smart home device previous year it was while have already used language assistants on their smartphone. The main use is for retrieving information listening to music making phone calls/writing messages and operating smart home applications.
At the bottom is the ordering of products by voice input. Customers can interact with a bot naturally and ask for specific details in a more informative conversation. The e-commerce trend offers the most benefits for recurring and low-involvement purchases e.g. ordering batteries. Even if online shopping via voice input is convenient it does have some disadvantages. According to the idealo study the fear of accidental orders and the fact that the assistant overhears speaks against the use of voice assistants. social commerce Social commerce is an e-commerce term that describes the online purchasing activity that takes place through social networks.